Like title tags and meta descriptions that are too long, too-long URLs will also be cut off with an ellipsis. Just remember, having a descriptive URL is just as important, so don’t cut down on URL length if it means sacrificing the URL’s descriptiveness. You may recognize some auto-generated content by how little it makes sense when read — they are technically words, but strung together by a program rather than a human being. This understanding of on-page elements sets the stage for a detailed review through the checklist, ensuring each aspect is optimized to enhance your B2B site’s SEO and user experience.
Auditing this on page element is important because as mentioned above, Google uses external links to discover (and index) new content on the Web. For example, if our target keyword is “ruby chocolate”, then you can see that Google highlights all instances of the term within the results. Essentially, this means that well-written descriptions may be the deciding factor as to whether or not a user clicks through to your website or not. If you’re still not convinced, take it from Google, who say that they should “generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces the user that the page is exactly what they’re looking for”.
What Is On-Page SEO? A Complete Guide
Finally, assess the user experience by looking at factors like page load speed, mobile optimization, and site navigation. An On Page SEO Audit is important because it can identify issues with your content that could hurt user engagement and confuse the crawlers. When you have multiple pages trying to rank for one target keyword, search engines aren’t sure which page is the best one to show to a user. Alt tags are a bit of HTML code that helps search engines understand what pictures, videos and other media are on your page. Every page on your website will have a bit of HTML code that is called the “title tag”. They act as the first signal to search engines and to users what the page is about.
- For example, if you’ve uploaded an image of a Norwegian Forest kitten, that’s currently named kitten.jpg, you could change that to norwegian-forest-kitten.jpg.
- But feel free to keep the checklist open so you can follow along.
- You can also use them to research the keywords you already have on your radar.
- This is something we call “orphan pages.” These, if left alone, can quietly drag down your SEO, keeping valuable content out of sight for both users and search engines.
Include your target keyword in your title tag
When writing your content, ensure your target keyword is present in your H1 title to aid higher ranking. Incorporate your keywords naturally throughout the rest of your body text, making sure it is present in the first 100 words. Internal linking is the practice of adding links to navigate from one page to another within your site. This is helpful from a UX perspective as it helps visitors to move from one relevant page to another and keeps them browsing your site for longer. Another reason why on-page SEO is important is that it ensures your site correctly communicates what you do.
” isn’t confined to a specific date, it’s best to host on a non-dated URL structure or else risk your information appearing stale. To ensure that Google can crawl and index your images, submit an image sitemap in your Google Search Console account. This helps Google discover images they may have otherwise missed. The importance of internal linking is well established, but there can be confusion over how this looks in practice. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page is not required. The hierarchy of header tags goes from H1 to H6 in descending order of importance.
49% of marketers report that organic search has the best ROI of any marketing channel. You’ll want to optimize your visual content this way — and be sure to include your keyword in your image alt text. It’ll help with the page’s SEO as well as offer the potential to rank in image search (e.g. on a search engine image results page or image carousel). On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements.
However, don’t go overboard by trying to stuff in multiple keywords for purely SEO purposes. It’s also important to watch out for repeat keywords in different subfolders. Or if you’re trying to rank for “best restaurants to try in Portland,” that could indicate Google wants a list, so formatting your content in bullets could help.
Internal link và Outbound link
Download the free Google Quality Rater Tool to get the kinds of insights on your content that actually improve your rankings. The truth is that it’s never been easier to improve your content and rankings using AI. (If want to dive deeper into on-page SEO factors, optimization techniques and SEO in general, you should check out my list of SEO books that cover those topics in detail).
Those factors, such as H1-H6 header tags, title tags, meta descriptions, image alt text, etc., are easier to control and maintain. On-page SEO improves the quality of your web pages so that search engines can understand them and rank them higher in search results. If a page shows up in search, it is more likely to increase traffic and even help with conversions. Additionally, on-page SEO optimizations help improve user experience and content accessibility. So, in on page seo, you deal with all the elements of SEO that you can control.
Clearscope is an artificial intelligence SEO tool that helps you create content to match search intent. It evaluates the highest ranking content for your keyword and provides a set of relevant key phrases to guide you as you create content. Subsequent header tags can then SEO Anomaly be used after—H2, H3, and so on. Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site. High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks. Heading tags are a bit of HTML code that helps search engines and users understand what content is on a page at a quick glance.